National CineMedia, the industry leading cinema advertising network, wanted to kick off their 2014 Upfront presentation with a bang! Seeking an original, creative, and funny faux trailer to show off how their big screens are better, they tapped our Distinguished Filmmakers Network full of young and innovative creators.
Ideas United delivered 5 of the best treatments of varying genres, and in the end NCM chose Screen Trek - a spoof on Star Trek with the crew facing difficulties of small screens.
Going forward, NCM has launched a partnership with Ideas United to help their advertisers reach millennials through the power of Campus MovieFest and original content created by young people, for young people. In addition, partners of Ideas United can now gain cost-effective access to over 19,000 movie theater screens and millions of movie-goers nationwide.